The former Soviet republic's underdeveloped fintech market has attracted the attention of foreign players such as Georgia's largest banking group TBC Bank, which has set up a digital bank in the country of 35 million.
The IMAN company's founders say they want to capitalize on the strong preference for halal products among Uzbekistan's predominantly Muslim population, and then replicate the business model in other countries such as Pakistan.
"Our concept is building a halal Klarna," IMAN founder and chief financial officer Mark Zubov said, referring to a Swedish fintech firm.
Investors in the seed round included Battery Road Digital Holdings, MyAsiaVC, Le Mercier's Capital, Block0 and Vector Crypto Capital, IMAN said.
Source: Reuters